Mercedes-Benz Vans Transport Safety Month

BRIEF
We need to promote road safety and road safety month, by encouraging Vans customers to keep their vehicle in a roadworthy condition through MBSA’s GenuineParts and services.

INSIGHT
If you use sub-standard car parts, you adversely affect your own safety.

RATIONALE
The parts you use in your car are critically important. You need them to be of high quality and only Mercedes-Benz GenuineParts offer that reassurance. If you don’t use GenuineParts, there is a chance you might lose genuine parts of your own.

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Agency: Joe Public Ignite  |  ECD: Pippa Capstick  |  CD: Martin Schlumph
Copywriter: Stephen Pollock  |  Art Direction: Vanessa von Broembsen

Skills: Art Direction, Campaign
Client: Mercedes-Benz Vans