Mercedes-Benz Vans Transport Safety Month

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BRIEF

We need to promote road safety and road safety month, by encouraging Vans customers to keep their vehicle in a roadworthy condition through MBSA’s GenuineParts and services.

INSIGHT

If you don’t roadworthy your vehicle, you could end up in all sorts of trouble.

RATIONALE

Ambulances and other emergency service vehicles are, unsurprisingly, vans. That’s what we’re selling: vans. But we’re also selling safety. Let’s combine these two and compare being in your own van to being carted off in an ambulance or police van.

Agency: Joe Public Ignite  |  ECD: Pippa Capstick  |  CD: Martin Schlumph  |  Retouching: Simon Keeling
Copywriter: Stephen Pollock  |  Art Direction: Vanessa von Broembsen

Skills: Art Direction, Campaign
Client: Mercedes-Benz Vans