Mercedes-Benz Collision Prevention Assist
LOERIES 2016 Finalist – Newspaper Print Category
Collision Prevention Assist is designed to help drivers avoid or mitigate longitudinal accidents.
To highlight the Collision Prevention Assist feature in the new Mercedes-Benz V-Class vans, we used books to pit conflicting ideas against one another. They are however, prevented from colliding thanks to a book carrying our Collision Prevention Assist message. This analogy stirs up fun images in the reader’s mind of what would actually happen if the opposing ideas had to collide.
Agency: Joe Public Ignite | ECD: Pippa Capstick | CD: Martin Schlumph | Photography: Paul Shiakallis
Copywriter: Jed Mowat | Art Direction: Vanessa von Broembsen