Mercedes-Benz Collision Prevention Assist

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LOERIES 2016 Finalist – Newspaper Print Category

BACKGROUND

Collision Prevention Assist is designed to help drivers avoid or mitigate longitudinal accidents.

BIG IDEA

To highlight the Collision Prevention Assist feature in the new Mercedes-Benz V-Class vans, we used books to pit conflicting ideas against one another. They are however, prevented from colliding thanks to a book carrying our Collision Prevention Assist message. This analogy stirs up fun images in the reader’s mind of what would actually happen if the opposing ideas had to collide.

Agency: Joe Public Ignite  |  ECD: Pippa Capstick  |  CD: Martin Schlumph  |  Photography: Paul Shiakallis
Copywriter: Jed Mowat  |  Art Direction: Vanessa von Broembsen

Skills: Art Direction
Client: Mercedes-Benz Vans