Mercedes-Benz Collision Prevention Assist (Afrikaans)

BACKGROUND
Collision Prevention Assist is designed to help drivers avoid or mitigate longitudinal accidents.

BIG IDEA
To highlight the Collision Prevention Assist feature in the new Mercedes-Benz V-Class vans, we used books to pit conflicting ideas against one another. They are however, prevented from colliding thanks to a book carrying our Collision Prevention Assist message. This analogy stirs up fun images in the reader’s mind of what would actually happen if the opposing ideas had to collide.


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3200-mbsa-collision-prevention_450x300mm_riaan 3200-mbsa-collision-prevention_450x300mm_stiltetyd
Agency: Joe Public Ignite  |  ECD: Pippa Capstick  |  CD: Martin Schlumph  |  Photography: Paul Shiakallis   |  Translator: Gihan Ferreira
Copywriter: Jed Mowat  |  Art Direction: Vanessa von Broembsen

Skills: Art Direction
Client: Mercedes-Benz Vans