McDonald’s little moments don’t have to cost a lot

Everything goes up all the time – petrol, school fees, taxes, levies, electricity, data costs. It’s a never-ending cycle. And this results in a lot of South Africans being strapped for cash. That’s why McDonald’s offers value to their consumers every day because while everyone else is trying to take more from you, they believe in giving consumers a little back. Because at only R39.90 for a Spicy Cajun Chicken or Big Mac Medium Meal, at least the little moments don’t have to cost a lot.

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Agency: Leo Burnett  |  ECD: Donovan Bryan  |  CD: Stephanie Larsen  |  CD: Vanessa von Broembsen
Copywriter: Stephanie Larsen |  Art Director: Vanessa von Broembsen  |  Photographer/Retoucher: Daron Chatz

Skills: Art Direction, Campaign, Television
Client: McDonald's