McDonald’s Any Excuse for a Big Mac

McDonald’s South Africa recently dropped the price of the Big Mac Medium Meal to only R39.90. This campaign is about all the random, smart and ridiculous excuses people can use to get their hands on this incredible deal. Because at only R39.90, any excuse is the perfect excuse to get a Big Mac Medium Meal.


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Agency: Leo Burnett  |  ECD: Donovan Bryan  |  CD: Stephanie Larsen  |  CD: Vanessa von Broembsen
Copywriter: Stephanie Larsen |  Art Director: Vanessa von Broembsen  |  Photographer: David Prior

Skills: Art Direction, Campaign, Television
Client: McDonald's