Lexus Hybrid brings together two opposites – petrol and electric – to create a car that turns all car conventions on their head. It seems impossible for a car to be fast and quiet at the same time. For a car to create energy when it stops moving. For a car to run on electricity but never be charged. And we wanted to shine a spotlight on the tension that exists between these opposites, positioning Lexus Hybrid as a car that brings together the power of two worlds to create something even better. A car that seems impossible when you actually think about it. A car that invites people to experience a new kind of amazing.
Agency: M&C Saatchi Abel | ECD: Neo Mashigo | CD: Adam Webber
Copywriter: Stephanie Larsen | Art Director: Vanessa von Broembsen | Animation: Chocolate Tribe