iliadin Rudolph Poster
The nasal decongestant category is not known to have much fun. It’s full of blocked noses, pain and ongoing discomfort.
So when the festive season came round, a time of good cheer, iliadin, the market leader in nasal decongestion,
decided it was high time to wish doctors, pharmacists and their patients a happy festive season complete with a little twist.
We designed a poster that could be put up in doctor’s waiting rooms and in pharmacies, wishing everyone a happy festive season.
We used the well-known song, ”Rudolph the red nosed reindeer” as the theme, but dropped the red nose part of the title to illustrate
iliadin’s brand promise – nasal decongestion.
ECD: Pippa Capstick | CD: Michael Estment
Copywriter: Pippa Capstick | Illustrator: Wanda Priem | Design: Vanessa von Broembsen