iliadin ‘Man Flu’

iliadin Consumer Print


iliadin Leaflet Tissue iliadin POS iliadin Survival Kits

iliadin Online

Assegais – Leader Award 2015

Integrated Direct Marketing Campaigns

Apex – Silver 2016

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The Brief

iliadin nasal spray is the market leader used by man South Africans to clear a blocked nose. But now iliadin has a new benefit – it can shorten the duration of a cold by up to 2 days. iliadin tasked us with creating a 360 campaign to inform both the public and healthcare professionals of iliadin’s breaktrhough claim.

The Insight

When males get a cold, they tend to exaggerate their symptoms, act helpless and need excess sympathy. This is called man flu, and it’s usually the wives, girlfriends or mothers looking after a man flu patient that suffer the most. And it’s predominantly females that purchase healthcare products for the household. With this in mind, we created a campaign that spoke to them.

The Idea

We dramatised the dreaded man flu scene that so many women are familiar with, along with a tongue-in-cheek headline that would resonate with them.

ECD: Pippa Capstick  |  CD: Caroline Bergh

Copywriter: Caroline Bergh |  Design: Vanessa von Broembsen  | Video: Michael Estment

Skills: Art Direction, Campaign, Television
Client: Merck iliadin