iliadin ‘Man Flu’
Assegais – Leader Award 2015
Integrated Direct Marketing Campaigns
Apex – Silver 2016
iliadin nasal spray is the market leader used by man South Africans to clear a blocked nose. But now iliadin has a new benefit – it can shorten the duration of a cold by up to 2 days. iliadin tasked us with creating a 360 campaign to inform both the public and healthcare professionals of iliadin’s breaktrhough claim.
When males get a cold, they tend to exaggerate their symptoms, act helpless and need excess sympathy. This is called man flu, and it’s usually the wives, girlfriends or mothers looking after a man flu patient that suffer the most. And it’s predominantly females that purchase healthcare products for the household. With this in mind, we created a campaign that spoke to them.
We dramatised the dreaded man flu scene that so many women are familiar with, along with a tongue-in-cheek headline that would resonate with them.
ECD: Pippa Capstick | CD: Caroline Bergh
Copywriter: Caroline Bergh | Design: Vanessa von Broembsen | Video: Michael Estment